The cupcake industry is in a celebratory mood after a woman who loved them for years turned to social media to celebrate their 50th anniversary.

Key points:Melanie McDonough, of Hobart, was a regular customer at Cupcakes on the corner of Broadway and Main Streets in Hobart’s outer westThe cupcakes sold for more than $20 million in 2008The business is now in the midst of a social media revolution, with thousands of people sharing their cupcake creations, sharing their favorite cupcakes and sharing their favourite cupcake shop owners.

“I’m really happy to be celebrating our 50th birthday,” Melanie McDonohs said.

“We were here before we could say ‘I have my cupcake’ but I’m so happy it’s going to go on forever and be cherished.”

The former shopkeeper said the cupcake business had become “the go-to for women” with “all the ladies around here who love cupcakes”.

“We love our cupcakes so much and are so excited about it,” she said.

The Cupcake Business, founded in Hobarts 1851 by Sarah MacNeill, opened in 1978 and has grown to be a staple for women of all ages.

“The cupcake has always been for everybody and we are so happy to have the business that has always supported us,” Ms McDonogh said.

Ms McDonoho said the business had been “absolutely fantastic” since opening its doors.

“It was a lot of fun for the staff and customers,” she added.

“But I can’t help but think it’s all about the cake.”

Ms McDONOBSHOPPER’S FAVOURITE CUPCASESCupscakes are the ultimate comfort food.

They’re made from 100 per cent flour and have a soft, fluffy texture.

“My favourite cupcakes are our blueberry cupcakes,” Ms MacNeill said.

She said the store was “absolutely delighted” to be hosting a 50th-anniversary celebration.

“Our customers have been amazing, it’s been a great opportunity to celebrate our history and our heritage,” Ms Mackenzie said.

Cupcakes are a staple of many people’s diets, and the cupcakes’ popularity has grown with the arrival of social media and the internet.

“There’s lots of social outlets out there, and they’re great,” Ms McKay said.

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